What’s a wine blogger worth?

If you own a winery, you’ve probably seen your products reviewed by any number of wine bloggers. Their numbers continue to multiply, but does anyone understand the value, if any, of these online writers?

Portland, Oregon is hosting this year’s convention of wine bloggers  in two days. In anticipation of the arrival of some 350 bloggers, PalatePress decided to solicit the views of various members of the wine industry about the role that bloggers play. Here is a link to the first of three posts.

The posts are worth reading, particularly in light of the fact that Penticton will host the 2013 Wine Bloggers’ Conference.

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