Celebrating with story at CedarCreek

The maturation of the Okanagan wine industry has given us more than fantastic wines; it has also given us delightful stories of achievement that, in the right hands, can become a powerful element of winery branding.

CedarCreek Estate Winery, near Kelowna, is a case in point. Now commemorating 25 years in business, they have produced an online video called “25 Defining Moments“. Narrated by owner Gordon Fitzpatrick, the video offers a light-hearted glance back at the trials, tribulations and successes of this well-respected winery.

With production now exceeding 40,000 cases per year, CedarCreek is no small operation by Okanagan standards, yet the self-effacing tone of the video humanizes the winery like nothing else. It’s great fun.

Lesson learned: use a personal milestone to tell your unique story with honesty and pride and you’ll capture the hearts (and the cash) of wine drinkers everywhere. 

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